CLIENT
TSS Group
ROLE
Design – Concept sketches, wireframing, storyboarding, design prototype. Research – Semi-structured interviews, expert evaluation.
DURATION
20 weeks
TOOLS
Sketch, Figma, Marvel, Zeplin, WordPress
TEAM
1 Researcher, UX Designer, 1 Engineer
Established in 1960, TSS Japan has been one of the leading players in the Japanese connector manufacturing industry for over half a century. But as the industry evolved under the influence of the Internet, TSS Asia was brought in to spearheard the group’s continual growth in today’s digital age.
The challenge lies in creating a seamless user experience that showcases TSS Japan’s rich history and expertise while effectively communicating the company’s forward-thinking approach. The website must appeal to both traditional and modern audiences, providing a robust platform for TSS Asia to drive growth and expansion. The website design process must navigate these complexities to deliver a cohesive brand narrative, intuitive user experience, and a solid foundation for TSS Japan’s continued success in the digital age.
Post-redesign, our website has seen notable improvements in user engagement. The revamped interface has successfully conveyed the technology confident, yielding positive user feedback.
I hope you enjoyed your stay.
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