CLIENT
BMFA Group
ROLE
Design – Concept sketches, wireframing, storyboarding, design prototype. Research – Semi-structured interviews, expert evaluation.
DURATION
12 weeks
TOOLS
Sketch, Figma, Marvel, Zeplin
TEAM
1 Researcher, UX Designer, 1 Engineer
BMFA Group is an investment holding company that operates in three core businesses through its subsidiaries. In collaboration with regulated partners in the financial industry, our subsidiaries comprise of investment advisory, commercial broking and property & mortgage consultancy services.
Designing a sleek and intuitive UX/UI for an investment holding website catering to high net worth clients requires a meticulous approach. The interface must embody a clean and classy design, providing effortless navigation and a seamless user experience. Emphasis should be placed on simplicity and clarity, enabling clients to easily understand complex financial information. By combining elegant aesthetics with user-centric design principles, the website will create a sophisticated and engaging platform for high net worth individuals to manage their investments with ease.
Do a brainstorming activity with the entire team. Have them describe key adjectives or emotions that will describe your product. How will it make a user feel?
We’re designing with accessibility in mind, incorporating high contrast modes, easy navigable interfaces, and descriptive link text. These features enable users with to easily navigate and access investment information, promoting a more inclusive online experience.
We turn complex financial ideas into simple, more digestive content modules to drive user engagement through delightful discovery channels. I worked with the team to design a wide range of learning preferences and content styles to help users find the most suitable piece of information.
I hope you enjoyed your stay.
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